Building a website for your business is not an optional thing anymore. With all the marketing and business activities taking place online, it has become essential to develop a competitive website.
With advancement in technology, everyone is finding online solutions for different reasons. People prefer to find online solutions for buying, selling, hiring, or outsourcing any task.
Your website will determine your fortune in the digital world. A competition is going on to rank at the top of search engine results. We will not dig deep into several financial advantages of ranking higher in the SERPs.
We will focus on four less considerate things while developing a website that does not cost you a fortune. A good seo firm in Dubai will take care of the following things while optimizing your website.
Title and Meta Descriptions
It is not a technical procedure to add relevant titles and Meta description on your page. We should consider adding catchy titles and Meta descriptions in each page of our website.
It is important because the title and the Meta description will appear before the user. He will most likely click on the link that is more relevant and rich in information.
It is the only place where a lower ranked website can have an advantage if it contains a catchy title or a Meta description.
Location of Your Business
Location matters a lot for some businesses. Search engines are smart enough to tell the users about their nearest places. We have come across many such examples while searching for pizzas and famous cuisines.
It is recommended to optimize your location. Never underestimate the benefits of adding a location. It will win you many clients in the long run. A good seo company in Dubai will take care of these simple things by itself; however, it is your responsibility to tell them about it.
You must be thinking about how that much of a little thing can have such an impact. However, yes, it has a great impact to make your website look credible when there are several tabs opened up in the browser. The Favicon appears on the URL, tab bar or in the bookmarks of some browsers.
It is something that goes unnoticed. If you won’t add a Favicon to your website, your browser will keep enforcing its own brand by displaying its own icon. The important thing is that it costs nothing.
We are talking about the small things that have a greater impact on our online presence. Why miss a chance to attract customers to your social networks when it costs nothing at all?
Simply add a social link to your website so that the people who want to follow you or your services can have an opportunity to follow you on other networks as well.
Business owners are starting to realize that they can expand their reach without spending gigantic sums of money on advertisements. Search Engine Optimization has changed the way businesses market, and interact with consumers. Several brands all over the world incorporate SEO services in their online outlets to stand out against the competition.
SEO was an alienated concept 8-10 years ago. Many businesses were not ready to go online. Moreover, SEO techniques in the past were much simple and easy to learn.
Now things are complicated because the search engines have integrated artificial intelligence to counter outdated techniques and implement several new ones.
Finding a well-reputed SEO company in Dubai or any other place is the only option to stay ahead of the curve.
Business standout through following SEO strategies:
All in all, following the search engine guidelines and proper dedication to the business, can produce top quality results. A first-page ranking means every person who searches for the optimized term, will most probably visit your business website.
Creating a website is one of the most crucial steps in successfully establishing a new business. It allows you to expand your brand reach exponentially, and officially puts you in the market as a serious contender.
If you have not built yours yet, here are four reasons why you should definitely do it sooner rather than later:
24/7 Online Presence
Research has found that 6/10 customers now expect all businesses to run a website, and it is easy to understand why. Unlike a physical store, that has set business hours for opening and closing, a web page is accessible to customers anytime and anywhere.
This allows a business’ products and services to be available round the clock, which greatly increases sales.
It also means newer customers have a way of finding your business from the comfort of their homes. Think about how many products you may have purchased, or at least researched online. Without a website, you run the risk of losing customers to other businesses that have been smart about their online presence.
It is time you got in touch with one of the web development Dubai companies and got yours designed and online today!
According to a recent study, 84% of customers said that small businesses with an online presence were more credible than those that did not have their own websites. The study also revealed that 65% of those surveyed considered a professional company email to be more trustworthy than generic email accounts such as Yahoo or Gmail.
Having an official email address and site has become as important in the modern world as an address and a telephone number. A well-designed and easy-to-use website also makes consumers feel more comfortable with your products and services, and associates a sense of quality with your brand.
Think about how much money you can save on advertising by having all of your products or services displayed in one easy-to-access location. A website allows you to do away with printing brochures and catalogs, and greatly speeds up your marketing efforts.
This is done through effective SEO campaigns and smart social media marketing. Instead of buying and installing expensive signage across the city, you simply need to tap in to the massive pool of customers available on social websites like Facebook, and you gain access to more consumers for considerably less amounts of capital than with traditional billboards.
Find Your True Market
At a store, it is impossible to judge how well your marketing campaigns are doing and how your new customers are finding you, unless you physically stopped them and asked.
Here, having a website makes all the difference. Marketing and analytics tools for your site let you to view real time data about
If you are a small business with online presence that is not receiving the above benefits, you should contact a Dubai website design company and have your site better optimized to start growing to your full potential.
In the 21st century, the world has become a “global village” and is interconnected via the internet. And now you can share whatever you desire with the connected world. From showcasing your products to a broader market, to publishing your stories or poems so the world can realize your talent, everything can be done via the internet. But, you need a proper platform over the internet in order to do so. This is where Web Development comes in.
What is Web Development?
It is a process of building, creating and maintaining websites. In other words web development broadly refers to the tasks associated with developing websites for hosting via internet. There are two types of web development which are “front end development” and “backend development”. Proficiency in both these types is crucial for developing an amazing looking website that can represent a business online.
Need for a website
If you are a business man and need to show case your brand and products to a broader market, you definitely need a website. Most of the small businesses owners are skeptical of getting a website made and maintaining it. This is affecting their business prospects significantly which they don’t realize. Here are a few reasons why you need a website.
As the world is progressing every day in the field of technology, rapid innovation is being made in mobile devices across the world. With the exploding popularity of smartphones and tablets mobile app development has become extensively popular. And in turn has inclined business owners to go for mobile apps as well for their businesses.
Enterprises are now aligning mobile apps to their productivity as now it has become the need of the hour. Smartphones and other electronic communication devices have connected the world and the market like never before. This is a great opportunity for entrepreneurs to opt for websites and mobile applications to increase their prospects in the market.
The potential of businesses have been amplified by the online medium. It has served as an avenue that offers the ability to accumulate massive revenues. However this is only realizable when the approach towards online marketing is justified. How can the business design the most appropriate framework for success in the online medium? First you need to categorize the target audiences?
How to optimize the online presence?
Why people search for a particular product in a specific context? The need determination makes it easy to identify the need of the customers and incorporate value to the product. Are the target audiences aware of your brand, if yes to what extent? The right course of reference determined by SEO services Dubai makes possible the smooth progression of the designated strategy.
The business individuality is priceless. People buy experiences not the products. Therefore for each problem certain service providers come in the mind of the customers. They then narrow down and decide from the selected few. Are you one of the service providers that customers think regularly when looking for a solution?
The identity of any business evokes emotional response. This is based on a set of attributes that a product offers to the customers. For unparalleled individuality that perfectly resonates with the brand can be designed by corporate identity Dubai.
The power of the business identity is still unknown. It can produce supreme responses that cannot be matched. Such is the influence of association that the name of the company gets ingrained in the memories of the people.
Don’t think why wouldn’t every business strive for this? They all try to stand out but very few are able to make a name. This does not happen by chance. Your visibility becomes the most vital element in the online medium. The assurance that people get from renowned retailers is nothing but priceless.
Loyalty is not easily bargained in the online medium. To make a name it is essential to consistently engage with the target audiences. The range of different activities designed for engagement must be built within a certain context. Therefore the use of each variable must add value to the optimization process.
It is the experience that promotes the viability of a brand. You become what customer’s perceive about the product. Make sure customers view you as a potential service provider rather than just another business trying to lure them.
Even if your web application is up and running normally, still you must look it after continuously. The live content must be updated so that they can improve the visitor’s interests. While having an ongoing upkeep plan, your site will stay up-to-date based on the innovative ideas you will introduce every now and then.
This is a bad idea if you do not have a proper plan for an on-going maintenance. In addition to adding fresh content and innovative ideas, an on-going maintenance also ensures that the required security updates are active enough to prevent security attacks. This way, your website will run smoothly as well.
The above pointed reasons are although common but effective to make you feel up-keep your website continuously. If you are looking for more explicit reasons for maintaining your web application with a reputable agency such as website maintenance Dubai, here they are.
Keep Your Website Secure:
Hacking attacks are too much popular these days. These attacks are going innovative to the continuously growing e-commerce market. Cyber criminals are becoming more specialized with every latest feature that is introducing time by time for optimal security.
Every type of security attack can easily be avoided through maintaining your website, either in-house or through outsourced service providers. This way, none of a criminal activity can possibly happen to your website. Additionally, your business will look good this way.
Improve User Experience:
If you are running an ecommerce website specifically for your business, it must be friendly to users. Maintenance of website is helpful to fix certain issues that limit down user-friendliness. Additionally, it can also add useful features, fix security issues and allow smooth running of it.
Updates that are required for better maintenance of web applications are continuously reconstructed by developers. This way, your website will work properly with all of the updates within popular web browsers.
Grow Your Website Traffic:
Regular updates on your website reflect your interest and on-going improvement in the services or products you offer. Unless you maintain your website thoroughly, an existing client or visitor cannot get insights of your latest offering.
In most cases, ecommerce websites need on-going upkeep for improving customer satisfaction. This way, Dubai ecommerce solutions give a reason to the target users for experiencing more offerings each time they revisit your ecommerce website.
Service providers collect a specific amount of money on a monthly basis for maintenance services they offer. However, these expenses actually save a lot of money in the long run. Paying such a fix price is worth appreciation as compare to going offline due to a major security attack.
Such type of security attacks can hardly be fixed. They also destruct company reputations and left the target visitors stay dissatisfied. To pay a fix price for on-going maintenance is really a cost-efficient decision which is helpful for on-going support.
The trends in web design are changing:
The incorporation of different elements is becoming more versatile. But experts warn about few things. Designers take the idea of aesthetics too far. Sometimes there is one idea too many inculcated in web design. It will not help in engagement with the visitor. The assessment of the variables needs reflection from multiple viewpoints. Why to incorporate an element? What is the context? What outcomes can be derived? Are they measurable? The aforementioned questions provide the rationality on which the web design is constructed.
How to design web engagement?
There is an urgent need to identify the capability of each variable and how it augments the value proposition of the website. The connecting link that promotes visitor engagement with web design Dubai can verify how a viable experience can be maintained. For instance, if particular information is of value to the customer then how it will be transmitted; the speed and accuracy of information is second to none.
The different pages of the website need congruence. The systematic indulgence with the website components affects its visibility and its ability to solve the query for the customer. A holistic platform designed to accrue the value of each component is accommodated by web solutions Dubai.
The arrangement of the patterns of engagement is a fundamental requirement yet majority of websites fail in this regard. No wonder they are destined to fail when design is either too heavy or too few features have been enabled. What is the right mix? Experts believe that the right mix of components is a derivation of how businesses express its essence with the customers.
The notion of generating maximum interest among the customers is by far the most important element in online marketing. Studies report that 79% websites fail to accumulate it. 47% have limited their brand value through irrelevant synching of the elements. The optimum experience that customers want is highly specialized.
Don’t fall in the trap of imitating a competitor. There is a reason that people are visiting the website. All you need to do is to closely understand the business value of the products.
To ensure relevancy and inspiration, the web design industry goes through fair bit of transforms and advancements each year. Business owners therefore ensure that they are backed with solution providers who can provide them with elite and trendy solutions in this domain.
Let’s have look at some of the latest trends that are expected to change the entire course and concept in the domain of web designing and development globally:
Virtual Reality (VR) and 360°:
Despite the entire buzz for VR last year, the trends have not been so astonishing when it comes to its impact on the design process for website. VR and 360° can be classified as great examples here. Video incorporation into website designs has been made easy in order to create a breathtaking impact.
A good example here would be of Google’s Daydream VR headset that has been playing the lead role in this entire movement. If you are operating in UAE and are keen on getting hands on this stunning advancement, you will need to hunt for experienced and reliable web designing companies in Dubai.
Grid Layouts and Card Design:
Initiated and popularized by big name like Pinterest, this approach continues to dominate when it comes to influence the website designing trends. 2017-18 will be witnessing further advancements in these approaches.
These styles, especially grid layouts are very much suitable for websites that are operating as online stores. Where the space ma have little or no space of data insertion, this approach is very helpful in making the information further enticing and accessible.
Conversational Interfaces & Artificial Intelligence Powered bots:
To be honest, bot may have very little or no impact on a website design. However, they may critical sway the way a designer looks at and think about creating one.
Ecommerce based sites are going to rely further heavily on AI powered bots in the days to come, because they open the doors for faster response and improved customer relationships. Dubai ecommerce solutions is going to be one’s best bet if one is planning to integrate such elite solutions to one’s e-store.
Authentic photography, juicy and indulging content, smart colour selection that corresponds with one’s brand no doubt are the core elements associated with latest trends in the design industry, however one would need to ensure that the website is equipped with all the aforementioned trends that are making a norm today.
You are blessed with an appealing website; your plan is to capture the fast paced and highly promising markets of UAE with robust and stunning e-store. The idea is right, but a million dollar question that you may ask yourself here is, ‘What makes your e-store different from the rest?’
Finding the right answer:
Each day, hundreds of new websites are launched; some make it to success while most of them are forgotten within no time. The reason or answer to this dilemma is pretty much on the straighter side, i.e. most entrepreneurs opt for copy ideas. In most cases they are inspired by a website design and they without giving it a thought simply copy the ideas.
If this is the approach then it needs to be re-visited without wasting further time. One must come up with a unique idea and look for reliable ecommerce solutions Dubai based operators who can add life to his/her idea.
Markets here are overcrowded with online sellers, similar or copied ideas may make things hard for the users to remember, they may even start feeling bored. A unique idea backed with smooth, secure and reliable ecommerce experience that is efficient in nature makes things easy for them to remember. They can then find it easy to become a potential and long standing client.
This bond is necessary both for the e-seller and customers. Without such strong response and approach, survival in such promising markets may turn into a dream. A therefore would need to wake up and smell the coffee before it’s too late.
Setting up an online store is very easy, setting it up in the right and secure passion would require serious consideration and to stay on top of this need, one would need to look for an efficient, affordable and reliable ecommerce solutions Dubai based service provider to say the least.
Everything today floats around the world of social media, be it any usual or unusual activity that one may have carried out. The reason is to get the attention and some fame as well. These activities are however for those who may be using the social media channels for personal use and may just be limited to that. However, that’s not it, these media channels for social networking have so much more to offer, especially to businesses that need the attention of clients and want to reach all of them using their favorite mediums. This also allows them to get their newly launched products and services shared with the help of just few clicks and in minutes and one as a business owner can reach all the intended audiences.
Major search engines like Google and Bing are already considering the social media approaches and it is believed by the search engine specialists that content and social channels are going to be the kings in the days to come. They can add some serious value to one’s business and personal websites. The traffic that is generated through these channels and the fame that website may get, really helps it to become a strong and irresistible brand.
In Dubai, where the competition is always on the tough side and things are not easy for business operators, this medium can really help one and allow him to enter the market and stay for lasting times. To get smart solutions and excellent returns on investments, one must consider the idea of social media Dubai oriented trends. This approach will help one to make his/her brand a hot topic and will in addition be able to create room for public awareness. The products and services offered by these service providers are not being treated as aliens because they are regularly discusses, shared and followed by the users.
With the help of this elite and doable trend many business owners have secured their place in these challenging markets. If you are still not aware or confused about this whole idea of how things can be carried out as far as social media marketing is concerned with using the social media Dubai oriented approach, then you might as well consider the idea of getting in touch with those who have earned serious reputation in this domain. They will guide you through and will also offer marketing services for this medium, so that you have the option of outsourcing these tasks to them as well.